Business · 4 min read
The consultation is part of the treatment
The five minutes before you begin decide how the client will feel about the result.
October 3, 2026
Demo article
Most dissatisfaction in beauty services isn’t about technique. It’s about a gap between what the client imagined and what was delivered. A good consultation closes that gap before you pick up a tool.
Ask about routine, not just style
How does the client sleep? Do they wear makeup daily, swim, train? These answers shape what will last, and they show the client you are designing for their life, not your portfolio.
Show, don’t describe
Words like “natural” and “dramatic” mean different things to different people. Use reference images, and say clearly what is and isn’t achievable with their natural lashes or brows.
Write it down
A short record of the agreed style, products used and any sensitivities protects you both, and makes the next appointment faster.
This article is demonstration content for the Maison Cil journal and can be edited or replaced in the admin panel.